My graphic design expertise extends beyond branding. As a graphic designer I can create eye catching graphics for various applications, including social media posts, presentations, brochures, and marketing materials.
Graphic Design
Is the art of composing and planning visual elements to communicate information, ideas or a message effectively. Visual communication is the foundation of graphic design, and it’s the first step for each project you’ll take on. Graphic design is one way that companies connect with consumers. Design can be used to promote and sell products, to convey a message, or to develop a brand identity.
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A graphic designer’s responsibilities range from brand and visual identity design to marketing design, advertising, web design, illustration, textile, packaging design, editorial or publication design, motion graphic design, and more each of these require visual communication.
The goal of design is to raise the expectation of what design can be.
Some types of graphic design are:
Visual identity
Is close to brand identity is focused on the visual elements of the brand and also develops visual brand guidelines to ensure brand consistency across all uses. Brand designers help brands or companies strategically communicate and appeal to an audience. All this process involves mission, vision, values to have the brand identity and their personality with a specific voice of tone.
Marketing design
This type is used to sell products or services. This may involve print advertisements, such as posters, billboards, flyers, catalogs and packaging, or digital advertisements, such as television ads, video ads, or social media posts. Marketing design uses the guidelines and messaging set by brand designers to communicate a specific message for a single campaign, asset, or platform. They develop ideas, research consumer habits, and create designs that speak to the target audience. This type of design involves a strong knowledge of how to sell a product and how to entice consumers.
Web design
Graphic designers are also web designers with knowledge of UX (User Experience) design and create beautiful websites and mobile apps without the support of a large team. Web Designers combine a variety of visual elements, such as text, photos, graphics, and video, to create appealing and user friendly sites and pages. All this involves planning and building the appearance, layout, structure, and design of websites. It focuses on the front-facing aspects of a website, including the user experience.
Illustration
Graphic Artists create original artwork through a combination of media and techniques. They often have a background in fine arts, animation, or architecture. Graphic Artists collaborate closely with writers, editors, marketers and art directors across all types of graphic design. Also illustrations are often part of web, marketing, and brand design, but they’re also useful in other ways.
Editorial design
Editorial or publication design is a form of graphic design concerning print and digital publications. Print publication graphic designers consider not only visual elements such as color, typography, whitespace, and imagery but also tactile features such as texture and quality of the print medium’s paper and cover and other print specifications.
Don’t forget to explore more if you are thinking of pushing in graphic design as a career. Investing in graphic design can offer many benefits for a company.
